Dau Hieu va Ten Cong So, Cong Ty Viet Nam

O Viet Nam co nhung cong ty co ten rat la dai, thi du nhu Cong Ty Du Lich Cong Doan Viet Nam, Cong ty Dich Vu Hang Khong San Bay Noi Bai, Cong ty Nhua Thieu Nien Tien Phong, van, van... Cai ten thi dai ma dau hieu lai khong bieu hieu hay noi len duoc day la cong ty gi. Hon the nua, co nhung cong ty phai dung ten dich tu tieng Anh ra, roi cat, xen va noi rap lai de lam ten cong ty nhu Vinapco (Viet Nam Petroleum Company), Vinamit, tu chu Mit Viet Nam ma ra (Viet Nam Jackfruit), Tifoplast (Tien Phong Plastic) hay Nasco (Noi Bai Airport Service Company) Incombank (International Commercial Bank), va con rat nhieu cac cong ty khac. Nghe rat la chuong tai va ngoai lai. Co nhung cong so ten Viet ma dau hieu lai la viet tat tu tieng Anh ra, chang han nhu Vien Hang Khong Viet Nam, ten dich la Viet Nam Aviation Institute ma dau hieu lai la VAI hoac VTUT-Viet Nam Trade Union Travel (xem hinh ben duoi). Theo toi, nguoi Viet, cong ty Viet nen lay tieng Viet lam chuan. Nen dat cho cong ty hay cong so mot cai ten ngan, gon va de doc. Tren trang tho va danh thiep cua cong ty nen kem theo tieng Anh. Dau hieu phai ro rang va di doi voi san pham va ten cua cong ty minh.










Day la vai thi du ten va dau hieu cua cac cong ty o Viet Nam voi cac ten vua Viet vua Anh, con dau hieu thi rat tho thien va thuoc ve the he 1950.



Ben duoi to quang cao cua The Gioi Publishers la dau hieu do toi thiet ke. Mau do va vang tuong trung cho dan toc A Dong; da vang mau do. Hinh dia cau tuong trung cho the gioi. Dung ca hai tieng Viet va Anh; Viet di truoc vi la chinh, Anh phu, tien cho viec giao dich voi nuoc ngoai.

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Cong ty du lich Ben Thanh voi dau hieu cai va-li va qua dia cau tuong trung cho chuong trinh du lich toan cau cua cong ty. Xi nghiep dan len Cat Tuong, co cuon len va soi chi thay cho dau huyen cua chu Tuong.




Cong ty dong thuyen tau Thanh Da, tay lai tau va cai duc go tuong trung cho nganh dong tau va mau xanh la mau cua bien. Cong ty du lich Long Hai, voi lan song nhap nho noi len nganh du lich tren song va bien cua cong ty.




Khoa Hoc Hang Khong , canh chim tuong trung cho nganh hang khong voi chu viet tat bang tieng Viet KHHK chu khong phai VAI.




Toa nha theo kien truc co cua Viet Nam, chu Viet Nam o ben duoi lam nen noi len su doan ket chac che cua hoi kien truc-doan ket de xay dung Viet Nam.



Khach san Hoa Hong, co canh hoa hong tren chu O, thay the cho dau o va canh hoa thay cho dau huyen. Nguoi ngoai quoc co the noi "Please take me to The Rose Hotel." neu ho khong nho duoc tieng Viet. Hon nua, doi voi nguoi ngoai quoc chu Hoa Hong rat de doc.
Cong ty sua Viet Mai thay vi Vinamilk. Viet la cua nguoi Viet, Mai co nghia la ngay mai. Uong sua Viet tot va lon nhanh trong nay mai. Toi chac chan la nguoi Viet minh (nguoi khong hoc tieng Anh) khong co ai doc duoc chu milk cho dung, thuong ho doc la "miu." Cung nhu chu silk, tieng Anh co nghia la lua, ma toi nghe nhieu nguoi Viet minh doc la "siu." Lan dau tien khi nghe, toi khong biet "siu" la loai hang vai gi.



Cong ty giay Bai Bang, ben duoi ctgbb la nhung xap giay, o giua chu gbb la ba cuon giay.




Khi nhin qua cuon chi va cay kim, nguoi ta nhan ngay day la cong ty may, cung nhu khi thay hinh con ca ben canh chu H, ta nhan ra day la cong ty ban hai san.





Chi nhin thoang qua cac dau hieu la khach hang nhan ra ngay la cong ty ay ban gi, vi vay dau hieu rat quan trong trong viec buon ban va nen di doi voi san pham cua cong ty.